Shopping in Italy – everyday, boring grocery shopping – is an adventure. It can be frustrating, exasperating, and even dangerous (see point 2); but in most cases, it’s ultimately rewarding when you walk away, bags bulging with one of Italy’s finest products: its food.
But whether you need to buy lettuce and tomatoes or sheets and light fixtures, prepare yourself with these handy tips before venturing out there.
1. Don’t expect Walmart.
Instead, there are many little shops that specialize in: hardware, sewing machines, expensive office supplies, bronzing, cigarettes and birthday cards, fresh produce, doorknobs and drawer handles, Bedknobs and Broomsticks…you name it. Any Walmart aisle you see, there’s a store for that.
There are supermarkets in Italy: COOP, Carrefour, Auchan, Big Store, etc. And every once in a while, a small version of one of these will be open 24/7. But don’t count on them to have exactly what you need, or more than one model/brand/style of anything. Unless you want colored pencils that break every time you sharpen them (every time), head to a local specialty store, or...
2. The market is where it’s at.
The markets in Italy are nothing like farmers’ markets in the USA. First of all, you go to the market for the best quality at the best price. And you go armed not with plaid shirts and wicker baskets, but with patience and knee pads for when those Italian grannies ram you with their wheelie suitcases. I’m sure they’re sweet old nonnas at home, but you have got to stand up for your “place” in “line” (neither of which actually exist) if you want to buy something before dark. Here’s a piece of advice: if the vendor sees you were there first but you don’t speak up, he will first serve his customer who has been buying €25 worth of goods every Saturday for the past 25 years.
And don’t be offended when you do speak up, and the nonna mumbles angrily and fixates you with her stink eye until you’re done.
However, if you want the freshest produce, the best selection, strictly seasonal food, and awesome prices, don’t miss the market. And, the market sells more than produce; your average mercato will also have household goods, clothing, and other odds and ends. Plus, wherever you are in Italy, there will be a market at least once a week.
3. In every city, town, and street, the shop hours are different.
The whole town might close down on Tuesday. They might take 3-hour lunch breaks. They might close at 10 minutes ‘til 7:00 pm. These have all happened to me.
If you’re lucky, they’ll have the orario continuato – continuous hours.
If it’s August, what are you doing in town, anyway? (Don’t take any shop for granted as open in August if you’re not in a seaside town.)
4. Ha, you think the “customer is always right.”
That just goes to show how many times you’ll be wrong. In Italy, it’s more often The customer is always _____
wasting my time
asking dumb questions
not buying anything so get out
going to have to wait until I finish my caffè, cigarette, and telefonata
This usually happens in stores where you would expect customer service to be at the highest, like when the shopkeeper is getting a commission – in cellphone stores, for example (again, speaking from experience). You really appreciate the great customer service from “back home” when the shopkeeper doesn’t even look you in the eye in Italy.
Oddly, going back home made me aware of how fake all those smiles felt.
And it makes it all the more special in Italy when you experience a genuine smile, helpful advice, and willingness to answer even your dumb questions. You’ve found your pot of gold, and so has the shopkeeper – who has now won a new customer for life.
5. The locality of produce beats everything.
Sure, you’ll find the occasional lemon from Spain and onion from France, but mostly, everything you see is from Italy. Finding produce from other European countries is like finding produce from a bordering state, anyway.
And the quality is excellent.
Then you’ll begin to find the Km0 markets, or the local vendors who come from 10 or 20 minutes away. You’ll start feeling pride in the apples that come from a farm near you, and start buying local rice at exactly the same price as the industrial stuff – and you’ll know that the money you’re spending is going directly into the pocket of the farmer.